Principles of Marketing Audio Textbook
- Audio duration: 23 hrs
- Last updated: July 2024
- Textbook Publisher: OpenStax
- Availability: Audiobooks.com, Spotify, Libby/OverDrive, Nook (Barnes & Noble), Kobo & more…
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The OpenStax Principles of Marketing PDF textbook is available here.
OpenStax’s Principles of Marketing textbook is designed to meet the scope and sequence for a one-semester marketing course for undergraduate business majors and minors. Principles of Marketing provides a solid grounding in the core concepts and frameworks of marketing theory and analysis so that business students interested in a major or minor in marketing will also be prepared for more rigorous, upper-level elective courses. Concepts are further reinforced through detailed, diverse, and realistic company and organization scenarios and examples from various industries and geographical locations. To illuminate the meaningful applications and implications of marketing ideas, the book incorporates a modern approach, providing connections between topics, solutions, and real-world problems. Principles of Marketing is modular, allowing flexibility for courses with varied learning outcomes and coverage.
Textbook Authors: Dr. Maria Gomez Albrecht, University of Texas at Dallas; Dr. Mark Green, Simpson College; Linda Hoffman, Ivy Tech Community College
This is an audio adaptation of the Principles of Marketing textbook by OpenStax. You can access the textbook as a PDF for free at openstax.org. Minor editorial changes were made to the audio version to ensure a better listening experience.
About Audileo
Audileo is a leading provider of audio textbooks for college and university students. We’re honored to be an official OpenStax technology partner, bringing their incredible, open-access content to audio. Already available as free PDFs, free web versions, and affordable textbooks, OpenStax materials can now be experienced as audiobooks, perfect for every learning preference.
Audileo’s mission is to make education more accessible and inclusive for every college and university student. We’re especially committed to empowering those with visual impairments, reading difficulties, ADHD, and dyslexia, ensuring everyone has equal access to knowledge. We blend the rich content of academic textbooks with the flexibility and ease of audio, helping you study smarter, not harder. Whether you’re on the go, resting your eyes from screen fatigue, or simply learn best by listening, our academic audiobooks are designed to fit perfectly into your busy student life.
About OpenStax
OpenStax is a nonprofit educational initiative founded at Rice University, dedicated to expanding access to high-quality education for all learners. The OpenStax textbooks are the most widely used open educational resources (OER) textbooks in the world. OpenStax publishes free, high-quality, peer-reviewed, open licensed textbooks that are used by millions of high school, college, and university students and educators in over 150 countries. Their mission is to improve student learning outcomes and reduce the cost of education by providing reliable, accessible, and adaptable learning resources.
Founded on the belief that educational opportunities should be available to everyone, OpenStax partners with educators, subject experts, and institutions to create resources that meet the highest academic standards. In addition to textbooks, OpenStax offers supplemental tools like instructor materials, learning technology integrations, and now audiobooks, ensuring that college and university students of all learning styles and abilities have the support they need to succeed. OpenStax has chosen Audileo™ as the official Technology Partner to deliver its textbook content in audiobook format.