OpenStax Principles of Marketing Audiobook/Audio Textbook
With the OpenStax Principles of Marketing Audiobook, you can learn the key ideas and structures that drive consumer interest! Audileo, an official OpenStax tech ally, gives you the full, professionally spoken textbook for your one-semester marketing class. The book gives you a firm base in basic marketing ideas, backed by real, up-to-date company situations and different business examples. With more than 23 hours of listening time, this audiobook lets you study and remember the info with great ease, making sure you’re ready for both advanced college classes and the fast-moving challenges of the business world.
- Audiobook duration: 23 hrs
- Last updated: July 2024
- Textbook Publisher: OpenStax
- Audiobook Publisher: Audileo
The OpenStax Principles of Marketing textbook aims to meet the requirements for a one-semester undergraduate marketing course. It provides a strong foundation in the basic concepts and analytical frameworks of marketing theory. This prepares students interested in majoring or minoring in marketing for more challenging upper-level elective courses. The key concepts are reinforced with detailed, diverse, and realistic examples from different companies and organizations across various industries and locations. By using a modern approach that connects theoretical topics to real-world problems and innovative solutions, this text highlights the practical applications and importance of marketing ideas. Its modular design also allows flexibility for courses with different learning outcomes and content coverage.
Textbook Authors: Dr. Maria Gomez Albrecht, University of Texas at Dallas; Dr. Mark Green, Simpson College; Linda Hoffman, Ivy Tech Community College
This is an audio adaptation of the Principles of Marketing textbook by OpenStax. You can access the textbook as a PDF for free at openstax.org. Minor editorial changes were made to the audio version to ensure a better listening experience.
The OpenStax Principles of Marketing PDF textbook is available here.
Listen to Chapter 1 of our OpenStax Principles of Marketing Audiobook on YouTube!
About Audileo
We are singularly dedicated to supporting comprehensive study habits and improving long-term content retention through auditory reinforcement. Audileo is exceptionally proud to be the official OpenStax technology partner, translating their widely celebrated, foundational college textbooks into fully narrated, high-fidelity audio formats. This robust resource provides hours of essential content (the length varies by subject, but can be extensive) that is perfect for initial content comprehension, deep-dive chapter review, and last-minute memory consolidation. Our academic audiobooks offer a crucial, seamless way to engage with dense, complex material and ensure full mastery of demanding college-level subjects and theories.
About OpenStax
OpenStax is a nonprofit educational initiative founded at Rice University, dedicated to expanding access to high-quality education for all learners. The OpenStax textbooks are the most widely used open educational resources (OER) textbooks in the world. OpenStax publishes free, high-quality, peer-reviewed, open licensed textbooks that are used by millions of high school, college, and university students and educators in over 150 countries. Their mission is to improve student learning outcomes and reduce the cost of education by providing reliable, accessible, and adaptable learning resources.
Founded on the belief that educational opportunities should be available to everyone, OpenStax partners with educators, subject experts, and institutions to create resources that meet the highest academic standards. In addition to textbooks, OpenStax offers supplemental tools like instructor materials, learning technology integrations, and now audiobooks, ensuring that college and university students of all learning styles and abilities have the support they need to succeed. OpenStax has chosen Audileo™ as the official Technology Partner to deliver its textbook content in audiobook format.